Thursday, March 08, 2007

Advertising Ourselves to Death

The trail turns to Dallas, TX where a group writes a blog called Advertising Ourselves to Death. Their manifesto reads:

The 30-second spot is dead.

Consumers are demanding something new.

The opportunities are sweeping for those willing to pay attention. But many agencies and their clients are too vested in the diminishing returns of brute-force tactics to recognize the fundamental changes that are upon them.


Letting the consumer participate in a dialog will require a wholesale shift in the foundations of marketing. It’s no longer enough to simply shout louder than your competitor to break through the clutter. Today’s marketers must find ways to engage consumers and offer them something of value in return for their attention.

That's what we'll talk about here.

So consider adding this site to your RSS Reader and follow what they have to say about marketing and advertising.

Thanks to Blaine Collins for the trail tip!

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