Sunday, May 15, 2005

Learned on Women

Andrea Learned writes on "the women's market... deconstructed" in her blog.

If you are familiar with Tom Peters' rant on women and their impact on the marketplace, then this is one blog to read.

Andrea, co-author of "Don't Think Pink" writes well. In a recent posting on "Women and Travel and Sleep", she said:
Sleep-deprivation is on that ever-growing list of things that influence a woman’s purchasing process. (It may shorten her attention span or make her short with your sales staff, for example). Perhaps your brand can take a new look at itself, through sleepy eyes, to learn how to even better serve its women’s market.

You can't go wrong reading Andrea!

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