If you are familiar with Tom Peters' rant on women and their impact on the marketplace, then this is one blog to read.
Andrea, co-author of "Don't Think Pink" writes well. In a recent posting on "Women and Travel and Sleep", she said:
Sleep-deprivation is on that ever-growing list of things that influence a woman’s purchasing process. (It may shorten her attention span or make her short with your sales staff, for example). Perhaps your brand can take a new look at itself, through sleepy eyes, to learn how to even better serve its women’s market.You can't go wrong reading Andrea!