I know it sounds a little crazy, but indeed Ive come to agree that a clear, compelling elevator pitch is essential to growing a business. (And Ive paid dearly for the evidence.) So after attending a board meeting yesterday in which the management team struggled to succinctly describe their business, I resolved to blog my agreement with Sridharan. Just in time, too, because Nivis been bugging me to answer the question: What makes for a good elevator pitch?
He writes in A Stroll down Wisteria Lane
I first saw Desperate Housewives while watching GoTV, the Bessemer-funded mobile video network sold through Sprint and other wireless carriers. As a fan of the series, I accepted a friend's invitation onto the set yesterday to observe the filming. The experience stirred in me a newfound respect for Thespians of the Small Screen.
Most striking was the herculean effort exerted by the crew to produce each minute of footage. Five days a week they work from 10am to at least midnight in tight, dark, cluttered spaces, mostly waiting their turns (sometime hours) to contribute one step of a strictly serial process--a light meter reading, a dress fitting, snacks, transport to and from the outdoor set, landscaping, script re-prints, shopping for props, or a walk-by (for background activity)... The celebrity housewives show up only for their scenes, but most of the crew stand by 14+ hours a day with surprisingly good cheer. Clearly, these people enjoy their work, and it shows.