I love this blog. It's dedicated to mission statements.
Following are a few examples:
Starbucks
Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.
Google
Google's mission is to organize the world's information and make it universally accessible and useful.
Heinz
Heinz has a vision statement rather than a mission statement.
Our VISION, quite simply, is to be "THE WORLD'S PREMIER FOOD COMPANY, OFFERING NUTRITIOUS, SUPERIOR TASTING FOODS TO PEOPLE EVERYWHERE." Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth. We are well on our way to realizing this Vision but there is more we must do to fully achieve it.
JLP also posts mission statements for blogs. If you have a mission statement that you would like JLP to include, let him know by sending him an email.
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