A marketing professional interested in learning the latest on marketing trends and the fine science of reaching targeted audiences as we move towards a more customized media society.
She writes on Corporate Branding in Sports Going Too Far:
Personally, I think commercialism has gone too far when stadiums, and most certainly teams, are being named after companies. Going from a mentality of dedicating a stadium to those who lost their lives in World Wars I & II to intentionally seeking to name a stadium after a company that's willing to pay the most, is just sad.
Professionally, as a marketer, renaming a team is like renaming a brand. It's extreamly challenging because of issues like consumer loyalty and perception. I would imagine it would be even more difficult as team fans express such loyalty that it becomes a cultural way of life.
It looks like that she will expand her writing into another blog as she begins teaching a class on blogging in the fall at Hagerstown Community College.
You get two blogs for the hitchhiker effort today.
1) established -> Marketing Momentum
2) just starting -> Teaching to Blog