An aggregation of the three blogs Snark Hunting, Whisper, and Wordlab
WHO WRITES IT: The folks behind Igor, a San Francisco branding consultancy
WHY YOU SHOULD READ IT: Whisper offers good musings on strategy, but the best stuff comes from Snark Hunting. Its authors riff on Gap Inc.'s new Forth & Towne store concept for middle-aged women, noting that it uses an ampersand rather than risk the acronym FAT.
Source: Jena McGregor, Fast Company, August hardcopy