BrandShift

WHO WRITES IT: Four branding gurus: Andy Lark, Johnnie Moore, Jennifer Rice, and John Winsor

WHY YOU SHOULD READ IT: While their individual blogs often wander off-topic, BrandShift's authors stick to their knitting at this site. There's a healthy debate on defining the concept of branding and an account of the dead-on brand experience of calling the receptionist ("You've got it, bro") at Patagonia's headquarters.

Source: Jena McGregor, Fast Company, August hardcopy