To engage active business bloggers in discussions over how they use blogs to aid in their business marketing plan. We want to learn from those that have effectively implemented blogs in order to engage their customers in conversations and/or provide them with information in a conversational manner within their blog. The authenticity of a business person writing about their projects, products and services is one of the new powerful tools that blogs and CMS have offered the business world.
Also read Paul Woodhouse’s post “Blog. Don’t Blag.” which aptly describes what we want this blog to be all about.
Several bloggers participate in this joint effort.
Now a second home for Anita Campbell's PowerBlog Reviews.
This would be worth looking into ...