"I am not a professional because I understand that businesses are nothing but people, and that fancy brochures don't matter if the people don't have passion."
I like the quiet confidence his writing conveys.
He also says:
"I do things properly, and differently - If this means something to you, I'd be delighted to work with you. If you're just looking for an affordable website, and you don't really care how things get done, then you're probably better off looking elsewhere..."
This statement indicates an honest professional.
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