BrandNoise

WHO WRITES IT: Brand planners and researchers at scenarioDNA in New York

WHY YOU SHOULD READ IT: Mostly a roundup of stories on hip brands, scenario's blog collects insightful news without pitching its services. It offers surprising takes on current buzz concepts--such as applying the notion of "brand hijacking" to the downtown New York music club CBGB, once country, now punk.

Source: Jena McGregor, Fast Company, August hardcopy